& nbsp; & nbsp; & nbsp; malls like the arena, before the outcome is inconclusive, all changes are possible. China sports brand "Li Ning" has been "Wall Street Journal" critical product positioning is not clear, with this not work with Nike and other brands in the world with the contest. However, although a year, "Li Ning" will, "everything is possible" slogan has become a living reality interpretation. China's sports industr Cheap air jordan 12 taxi for sale online free shipping y has great potential, with the 2007 Women's World Cup, 2008 Olympic Games, the 2010 bid to host the Asian Games in China, and sports marketing has become the new darling of the business community. Internationally renowned sports brands all eyeing the Chinese market, domestic brands to be outdone, a silent battle being simmering. To this end, on May 16, Beijing "Fortune" Forum for the first time sports marketing as a separate cheap foamposites issue to discuss. & nbsp; & nbsp; & nbsp; an undeniable reality is that China is the world's largest producer of sporting goods, not the brand power. Nike, Adidas and other world famous brands, there are billions in sales each year, while China's first sports industry companies - Li Ning Company Limited (hereinafter referred to as Li Ning Company), in 2003 the turnover of only 1.276 billion yuan. Not only that, domestic br cheap jordans for sale and awareness and international brands can not be compared. At June 28, 2004, Li Ning Company listed on the previous week, the United States, "Wall Street Journal," the author accusations between Li Ning brand is a swing in the "leisure" and "movement" of the "twenty-five earners", it is higher than Nike, Adidas international professional brand difference a chip technology. However, less than a year, held in the CCTV "20005C cheap jordan shoes for men CTV my favorite Chinese brand" selected activities, "Li Ning" sports brand to become the only one selected. And Li Ning has to "occupy" the high-end market for many years, Nike launched a challenge issued. Li Ning is really as it slogan says, anything is possible? high-end duel from the beginning of the end of 2003, Li Ning, the company adjusted operating strategy, re-planning of sports marketing, the branding of the axis cheap jordans online of steering high-end professional sports market. "Li Ning" Since then officially opened the high-end market in direct confrontation with a full range of Nike brand showdown. Since 2004, Li Ning, the company developed a professional development, especially basketball shoes basketball category strategy, and launched a series of sports marketing: in June 2004, Li Ning Company signed with the Spanish Basketball Association Two m cheap jordans for sale mens onths later, Li Ning basketball equipment, along with the Spanish basketball team won in Athens; September 2004, Li Ning, an occasion to launch professional basketball shoes Free Jumper series, became the first professional basketball into the market a brand; October 2004 Li Ning Company to become the college student premier league sports equipment only designated sponsor; January 2005, Li Ning Company to become NBA strategic Retro jordans for sale partners; March 2005, Li Ning basketball shoes listed on the Spanish series, the Spanish basketball team with marketing resources through with sufficient ; in April 2005, organized by Li Ning campus basketball finals. 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