& Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] clothing and shoes brand Adidas, Nike, Armani won to get 20 of the most influential in the China International Brand Award, are listed in 14, 17 and 20. What is the secret of their success it? BBC commissioned the world's brand research company Millward Brown (MillwardBrown) to find the reasons for their success. Millward Brown, vice president of the Academy explained that the rise Cheap air jordan 12 taxi for sale online free shipping of China's middle class is a miracle, Chinese consumers are very concerned about those successful international brand products, before they did not have the ability to consume these luxuries. credibility and prestige are the key successful international brands in China Oscar said, there are two reasons for Chinese consumers is an important reason for the brand's international rather than domestic brands, the first, is trust, in the past three years, due to va Retro jordans for sale rious scandals and quality problems, the domestic consumption loses the trust of domestic brands. Second, it is a symbol of prestige and international brands of high-grade, to a rapidly growing middle class has great appeal. 20 strong brand's success there is one common factor is that they have long invested in China. This 20 brands include: KFC, high dew, Apple, McDonald's, secret, Coca-Cola, Carrefour, Pantene, Gillette, Adidas, L'Oreal, Samsung, Nike, Volksw cheap jordans for sale agen and Armani. changing Chinese market Another important reason is to understand the Chinese market, to adapt to the rapidly changing Chinese market, we must not look to the experience of mature markets Chinese market, success comes to those familiar with the business needs of Chinese consumers. dare cities outside Beijing and Shanghai shop For example: sports brand Adidas last year opened 800 points, half open in the secondary and tertiary cities. Ther Retro jordans for sale e are many international brands put their success down to the choice of China's best talent and the best partner that they can better understand Chinese consumers. Louis Vuitton, Hermes, Gucci and Prada become the top luxury brand As part of the study, Millward Brown in 2011 - between 2013 to 60,000 Chinese consumers face to face survey, also published the top 10 most valuable luxury brand a book. Louis Vuitton, Hermes, Gucci and Prada and other brands to ent Cheap air jordans for sale er them. Millward Brown Global Account Director, said when Pete summary: Research shows that in the past three years, the Chinese brand reputation severe downturn, international brands the opportunity to expand, because China consuming more emphasis on product quality and value. 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